Contact Us
Get In Touch
Your audience is the driving force behind your success, we help you find them.
Send Us a Message
Contact Information
If you are looking for a solution, email Courtney Boydston at sales@coremedia-systems.com or courtney.boydston@simpli.fi
STRATEGIC PARTNERSHIPS
Gabrielle Schueler at
973.276.0882 ext. 322
or gschueler@coremedia-systems.com
Home
COREMEDIA IS NOW SIMPLI.FI
An all-in-one solution for media buying organizations, allowing agencies and brands to buy and analyze linear and CTV advertising together.
WHO WE ARE
FAST-TRACKING GROWTH THROUGH INTEGRATED SOLUTIONS
Our in-depth knowledge and unique understanding of the direct response media market, its data and technologies, influence how we build best in class solutions.
HOW WE DO IT
BUILDING STRONG LONG-LASTING BUSINESS RELATIONSHIPS
We partner with leading agencies, marketers, and industry providers to develop end-to-end market solutions.
Company
Getting the most from your direct response media software.
Make Your Numbers Count!
CoreMedia’s Mission
Our mission is to design, develop and implement world-class response management and analysis software solutions.
Founded in 1992, CoreMedia is a company with deep experience in traditional agency media buying and management systems.
This includes attribution modeling, call center forecasting, agency of record data marts, response management workflow, marketing analytics and advertising ROI measurement.
Our executive team brings over 70 years of experience in the media systems development space. Beyond that, our pool of developers and analysts have over 100 years of industry related experience.
CAREERS
We at CoreMedia have a collaborative culture of inclusion, that encourages employee growth through professional training and certification. We work as a team to deliver cloud-based software solutions to our clients.
Join Us
We recruit for creativity, enthusiasm and experience. If you qualify, e-mail your resume along with a few words describing your talents to: careers@coremedia-systems.com
We are proud to offer an exciting workplace and generous benefits:
Health
Medical, Dental, Vision and Disability
Professional
Web-based and Instructor-led Professional Training and Certification Programs
Well-Being
Vacation and Personal Time, Employee Discounts, Employee Assistance, Casual Dress and Convenient Suburban Location
Financial
Competitive Compensation, Profit Sharing, 401K Match, Credit Union, and Referral Bonus Program
Contact Us
Get In Touch
Your audience is the driving force behind your success, we help you find them.
Send Us a Message
Contact Information
If you are looking for a solution, email Courtney Boydston at sales@coremedia-systems.com or courtney.boydston@simpli.fi
STRATEGIC PARTNERSHIPS
Gabrielle Schueler at
973.276.0882 ext. 322
or gschueler@coremedia-systems.com
Partners
AN OMNICHANNEL STRATEGY THROUGH PLATFORM AND PARTNERSHIPS
Integrations that complement your workflow.
Connecting data and systems across the direct response media ecosystem.
Our partner network provides direct, in-platform access to trusted industry providers.
Key Partnerships and Vendors
Premium Media 360 automates data delivery between buyers and sellers.
Fifteen CoreDirect clients integrate buy and affidavit matching directly to Advantage agency accounting.
CoreDirect clients can now access the full programmatic offerings of Simpli.fi, including mobile, video, display, OTT/CTV, native and social.
CoreMedia integrates media buy and accounting information from our product suite to Strata/Freewheel.
CoreMedia has an exclusive relationship with Kantar/BVS giving clients who license our CoreCompetitive module access to next day competitive occurrence data.
CoreMedia integrates media buy and accounting information between systems for shared holding company clients.
Philanthropy
Philanthropy at CoreMedia
Philanthropy and technology will forever be intertwined. Find a need and fill it. It has always been an inherently important part of our culture to want to give back.
We believe that the long journey to help others begins with kindness and the plight of a meaningful cause.
Throughout the years we have supported a number of community-based charities that invest in the Arts, Music, Education and Athletic programs.
We invest our time and energy in innovative nonprofits that make meaningful and sustainable improvements in their communities.
Here are some of the organizations we support:
• Morristown Neighborhood House
• Keep A Child Alive
• The Good Tidings Foundation
• Response Responsibility
• Children’s Scholarship Fund
• Heard the World
• IAVA
• The Greybird Foundation
WORKING AS ONE, FOR THE GOOD OF MANY.
We often think of philanthropy as an action. At Response Responsibility we believe it’s a state of the heart.
We started Response Responsibility in 2008 and have since donated over $3mm to provide opportunities that otherwise would be unavailable to children, regardless of their financial status, ethnic origin, or religion.
Response Responsibility encourages and supports the growth of marginalized children by helping to create an environment for athletics, artistic activities, education and wonder.
Many of our major fundraising initiatives have been tied to a CoreMedia Anniversary milestone.
Our 15th, 16th, 20th and 25th Anniversary events raised over $850,000 for both Keep A Child Alive and Good Tidings Foundation charities.
One of the benefactors we partner with, the Good Tidings Foundation, used the proceeds we raised from our 25th Anniversary event to fund the construction of a new Leroy Neiman Art Studio at the Muhammad Ali Center in Louisville, KY; two new recording studios built in Santa Barbara, CA in conjunction with Kenny Loggins; and the renovation of the Boys and Girls Club in the Bronx, NY with CC Sabathia.
One person can make an impact on the world.
Change Initiative was started by CoreMedia staff members, to support to promote social justice and equality, and to work with our clients and partners to strengthen these values throughout our industry.
In June 2020 we added an additional branch, Change Initiative, to our Response Responsibility community efforts. Change Initiative’s focus is on creating opportunities for historically marginalized groups in the media and tech industries.
Change Initiative’s initial partnership is with COOP Careers, a non-profit dedicated to overcoming underemployment by working to build a diverse movement of upwardly mobile college grads.
We intend to raise funds to provide scholarships to marginalized youth. We will continue to seek new opportunities for philanthropic giving, that capture the culture of our country.
We believe by helping others, it doesn’t stop with us, it impacts the world.
Services
SUPPORT
Ensured success with guidance at every stepof your journey.
Our hands-on service and support team helps you accelerate your implementation and start seeing value faster.
A better support experience while accelerating your ROI.
Plan for longstanding, sustainable success with our 25+ years of in-depth industry knowledge and product best practices.
Build your team’s expertise and innovate faster.
- Our staff of experienced DR professionals will ensure that you have an industry expert helping you along the way.
- Our service and support staff are deeply knowledgeable, responsive, and understands how every client works.
- CoreMedia Account Executives will help shape your system to new and evolving requirements.
- You can reach us by text, email, MS Teams, Zoom or phone.
Delivering INNOVATIVE software solutions to media agencies and RETAIL marketers.
Our software simply tells you what media worked, what didn´t and if you are profitable.
Take a Tour
TAKE YOUR MEDIA BUYING AND
PERFORMANCE ANALYTICS TO THE
NEXT LEVEL!
See firsthand how you can measure your marketing success with the CoreMedia Product Suite.
More than 100 direct response agencies trust our state-of-the-art software to buy, manage, analyze, and optimize their direct response media. More than 1,800 media professionals rely on our software to optimize their media and measure marketing performance.
Complete the form and we’ll contact you to schedule a convenient time for your product tour.
Let’s get started!
Request a preview of the CoreMedia Product Suite.
SALES INFORMATION
SALES, EASTERN REGION
Kevin Gaffney at 973.276.0882, ext. 315
or kgaffney@coremedia-systems.com
SALES, WESTERN REGION
Dave Blome at 310.318.3836
or dblome@coremedia-systems.com
STRATEGIC PARTNERSHIPS
Gabrielle Schueler at
973.276.0882 ext. 322
or gschueler@coremedia-systems.com
Products
UNLOCK THE FULL
BENEFITS OF YOUR
CoreMEDIA SOFTWARE.
We impact how you position the products you sell.
MAKE EVERY CONNECTION COUNT WITH ONE PLATFORM.
Helping you understand your audience to buy, analyze and optimize campaigns that reach larger prospects.
CoreMedia designs, develops and implements world-class response management and analysis software solutions that empower and enable our clients to achieve greater returns on each media dollar spent.
- Our solutions effortlessly connect with every major data source that DR agencies use, including ratings, broadcast verification, call center and web server results and competitive intelligence.
- Manages media expenditures and consumer responses for your short form and long form campaigns.
- Reach and frequency analytics that optimize your planning and buying process.
- Spots verified overnight, providing the response analytics to optimize tomorrow’s performance.
- Advanced attribution models refined by over 25 years of market experience.
- Seamless traffic management saving you time and effort.
- Agency accounting solutions that schedule, invoice and bill pay.
- Easily reconcile billings with industry standard affidavit processing.
- Decades spent accurately measuring and continually improving business outcomes.
- Fully automated and customizable client analytics.
- Data science and response analytics that drives performance measurement and increased ROI.
CoreMedia’s Product Suite ADAPTs, REMAINING AT THE FOREFRONT OF NEW TRENDS.
We impact how you position the products you sell.
CoreDirect® our premier software solution, blends your media buy with ratings, airings and sales results to instantly analyze marketing performance and ROI. It delivers results for short form and long form DRTV advertising, Radio and Print to measure lead generation, orders, upsell and per-inquiry. The attribution engine analyzes all media as well as responses, resulting in an ROI based analysis.
Our optional CoreBuy Next modules for TV, Radio and Print provides enhanced research and buying capabilities, allowing you to set more easily buying goals and better analyze the results.
CoreCompetitive tracks and analyzes rival schedules while you’re on air and see how their share of voice is affecting your ad spots’ response rates. You can also check competitive spot separation and monitor station compliance.
CoreMedia currently processes the following ratings streams:
• Local Spot DMA
• National Syndication
• Local Spot Hispanic
• Numeris (Canada)
• National Cable
• Local Audio (Radio)
• National Hispanic
• Comscore National Network