MAKE EVERY CONNECTION COUNT WITH ONE PLATFORM.
Helping you understand your audience to buy, analyze and optimize campaigns that reach larger prospects.
CoreMedia designs, develops and implements world-class response management and analysis software solutions that empower and enable our clients to achieve greater returns on each media dollar spent.
- Our solutions effortlessly connect with every major data source that DR agencies use, including ratings, broadcast verification, call center and web server results and competitive intelligence.
- Manages media expenditures and consumer responses for your short form and long form campaigns.
- Reach and frequency analytics that optimize your planning and buying process.
- Spots verified overnight, providing the response analytics to optimize tomorrow’s performance.
- Advanced attribution models refined by over 25 years of market experience.
- Seamless traffic management saving you time and effort.
- Agency accounting solutions that schedule, invoice and bill pay.
- Easily reconcile billings with industry standard affidavit processing.
- Decades spent accurately measuring and continually improving business outcomes.
- Fully automated and customizable client analytics.
- Data science and response analytics that drives performance measurement and increased ROI.
CoreMedia’s Product Suite ADAPTs, REMAINING AT THE FOREFRONT OF NEW TRENDS.
We impact how you position the products you sell.
CoreDirect® our premier software solution, blends your media buy with ratings, airings and sales results to instantly analyze marketing performance and ROI. It delivers results for short form and long form DRTV advertising, Radio and Print to measure lead generation, orders, upsell and per-inquiry. The attribution engine analyzes all media as well as responses, resulting in an ROI based analysis.
Our optional CoreBuy Next modules for TV, Radio and Print provides enhanced research and buying capabilities, allowing you to set more easily buying goals and better analyze the results.
CoreCompetitive tracks and analyzes rival schedules while you’re on air and see how their share of voice is affecting your ad spots’ response rates. You can also check competitive spot separation and monitor station compliance.
CoreMedia currently processes the following ratings streams:
• Local Spot DMA
• National Syndication
• Local Spot Hispanic
• Numeris (Canada)
• National Cable
• Local Audio (Radio)
• National Hispanic
• Comscore National Network