CoreMedia Integrates DISH Network Ratings into its DRTV Media Management Systems
Fairfield, NJ, February 4, 2011—Direct response leader CoreMedia Systems Inc. today announced it has integrated Nielsen TV ratings for DISH Network® into its DRTV software systems, making CoreMedia’s media management systems the first to integrate these ratings.
The integration enables CoreMedia clients to reference DISH Network’s National ratings data during the planning, in-flight and post analysis stages of a DRTV advertising campaign. Ratings for DISH Network are aggregated for each of the 9 DISH genre-based cable network clusters, for example Women’s and News.
“We are pleased to offer our clients the ability to seamlessly access DISH Network ratings from within our software,” said Glenn DeKraker, CEO of CoreMedia Systems. “This will make our clients even more productive and DISH Network’s inventory even more attractive to leading DRTV advertisers.”
“The integration of Nielsen’s DISH Network National ratings will enable agencies to provide the highest level of detail and results to advertisers making it much easier for marketers to do business with us,” said Brian Norris, Director of Ad Sales for DISH Network. “As we continue to innovate in the direct response arena, we are committed to providing the maximum level of information to all clients.”
In December of 2009, CoreMedia became the first company to electronically integrate commercial post log data for DISH Network. Prior to that, CoreMedia users received post log data—information showing when and where an advertiser’s commercials aired on DISH Network—via e-mail or fax, and then had to manually input the data into CoreDirect.
Based in Fairfield, N.J., COREMedia Systems Inc. was founded in 1992. The company develops and supports CoreDirect, the most widely used technology in America for the planning, purchasing and analysis of direct-response television commercials.
CONTACT: Glenn DeKraker, CEO, COREMedia Systems Inc.: 973-276-0882, or Steve Ellwanger, Press Counsel Group: 203-856-8303.
Corporate website: www.coremedia-systems.com