David Blome Joins COREMedia-Systems as Vice President, Expands West Coast Presence
FAIRFIELD, NJ, August 1, 2005— COREMedia-Systems Inc., announced that David Blome has joined the company and will serve as Vice-President and West Coast Sales Manager. Blome, based in Los Angeles will be responsible for business development in the thirteen state western region.
“David brings over 20 years of media experience to CORE. While at VNU he forged a partnership with CORE that added tremendous client value and gave him good insight into our business.” said Glenn DeKraker, President and CEO of COREMedia- Systems. “His experience, energy and creativity will help us take CORE to the next level.”
Prior to joining COREMedia-Systems, Bloom served as Vice President of Sales for VNU’s Marketing Resources Plus division which provided software and data services to more than 1,000 advertising agencies in 49 states. While at VNU he led the integration of products and services from Nielsen Media Research, Interactive Market Systems and SRDS on behalf of local and regional agencies. He assumed the lead role in developing the first true Reach/Frequency model for the Hispanic market. He also led the company’s effort to implement a CRM system to support new client services. Blome began his career as a media buyer on the Long John Silvers for Abbott Advertising in Lexington, KY.
Based in Fairfield, N.J., COREMedia Systems Inc. was founded in 1992. The company develops and supports CoreDirect, the most widely used technology in America for the planning, purchasing and analysis of direct-response television commercials.
CONTACT: Glenn DeKraker, CEO, COREMedia Systems Inc.: 973-276-0882, or Steve Ellwanger, Press Counsel Group: 203-856-8303.
Corporate website: www.coremedia-systems.com