CoreMedia and TMS to Link Systems
For Streamlined Delivery of Long Form Program Schedule Information
CoreDirect Will Become Conduit to TMS’ Program Promotion Services
Fairfield, NJ and Chicago, IL, September 10, 2012 — In October, CoreMedia Systems, Inc. and Tribune Media Services (TMS) will integrate their systems so that users of CoreDirect can send long form direct response television program schedule information electronically to TMS for automated input of the data.
TMS is the leading provider of TV listings for local, cable, satellite and digital channels. With the new link to CoreDirect, buyers of long form DRTV programs can more easily take advantage of TMS’ Program Promotion Services, an exclusive process that replaces generic “Paid Programming” descriptions with descriptive promotional titles in TV listings. Long form media, or infomercials, consist of TV airings of 30 minutes or more.
Once long form airings have been trafficked in CoreDirect, users launch the process which transfers show codes, station names, airdates and airtimes directly to TMS’ file transfer protocol site. TMS ensures that the information is added to the TV listings that appear in on-screen, online and print program guides used by millions of consumers to decide what to watch.
“By integrating with TMS, our users won’t have to leave CoreDirect to communicate their program schedule data,” said Glenn DeKraker, CoreMedia CEO. “It is the latest in a continuing series of system enhancements tailor-made for long form clients.”
“The integration of TMS and CoreMedia systems will provide direct response marketers with greater ease and flexibility for the creation of custom titles,” said Jennifer Quinn, Director of Product Development for TMS. “This latest advancement will make Program Promotion Services more accessible for new users while also bringing immediate value to marketers who already benefit from the service.”
CoreMedia Systems, Inc. develops and supports CoreDirect, the industry’s most widely used direct response media management software. The system is used by more than 100 direct response agencies and marketers to plan, buy, manage, measure and optimize direct response media campaigns. Corporate Web site: www.coremedia-systems.com
About Tribune Media Systems
Tribune Media Services Entertainment Products is an international leader in entertainment navigation. The company provides industry-leading TV, movie and celebrity metadata as well as entertainment guides in on-screen, online, mobile and print formats. TMS also produces Zap2it and CastTV, web sites that connect engaged entertainment fans to popular TV shows, movies, celebrities, and other fans. For more information about TMS Entertainment Products visit TribuneMediaServices.com.
CoreMedia Systems: Steve Ellwanger, 203-856-8303, firstname.lastname@example.org
Tribune Media Services: Shannon Oborne, 518.955.3125, email@example.com