CoreMedia Systems to Demonstrate DRTV Software at 2013 ERA D2C Convention
Fairfield, NJ, August 30. 2013 — CoreMedia Systems, Inc. will be demonstrating media software solutions for direct response media agencies at the 2013 ERA D2C conference September 24-26 at the Wynn Las Vegas. Demonstrations will be at Booth 1025 in the exhibit hall.
Product demonstrations include:
CoreDirect – Software that is trusted by 9 out of 10 agencies that use a syndicated direct response media management software solution. Buy and manage your campaign with confidence. Use overnight media performance analytics to optimize tomorrow’s performance.
CoreCompetitive – Now you can track your competitor’s DRTV campaign as easily as you can track your own with CoreCompetitive. Download competitive spots within 36 hours of airing and see how your competition is affecting your share of voice and your response rate.
Postlogs.com – A new service that electronically downloads station Post Logs download into CoreDirect – totally hands-free.
“We look forward to the D2C convention as an opportunity to interact with the media buying community and share new ideas that improve media and marketing performance” said CoreMedia Vice President Kevin Gaffney. “We will have members of our leadership team available in the booth and look forward to the interaction.”
About CoreMedia Systems, Inc. based in Fairfield, NJ develops and supports CoreDirect, the advertising industry’s most widely used direct response media management software. The system is used by more than 100 direct response agencies and marketers to plan, buy, manage, measure and optimize direct response media campaigns. www.coremedia-systems.com.