CoreMedia Systems First To Integrate Electronic Post Logs from DISH Network
New Process Eliminates Manual Post Log Entry
Fairfield, NJ, December 21, 2009— Direct response leader CoreMedia Systems Inc. today announced it is the first company to electronically integrate commercial post log data for DISH Network®.
Before the integration, users of the CoreDirect product received post log data—information showing when and where an advertiser’s commercials aired on DISH Network—via e-mail or fax, and then had to manually input the data into CoreDirect.
“CoreDirect clients report significant time savings by eliminating the manual entry of post log data.” said Glenn DeKraker, CEO and co-founder of CoreMedia Systems. “Not only are our clients now more productive, but their data will be more timely and accurate.”
“We are continually evolving our platform to make it easier for direct response agencies to do business with DISH Network,” said Brian Norris, general manager of Ad Sales for DISH Network. “Our partnership with Core is a great example of our commitment to constantly improve a client’s experience with our product.”
The integration process starts when post log files are emailed to agencies in CoreDirect’s new format. Files are saved to a folder that within CoreDirect for posting against the media buy schedule. Air times are reported by cluster and individual network for easy analysis in CoreDirect.
“We strive for greater efficiency in everything we do,” said Jimmy Martone, Associate Broadcast Buyer at G2, a New York agency that uses CoreDirect. “Our jobs are made easier, and we are more effective as an agency, when we have partners that have our increased efficiency in mind.”
Based in Fairfield, N.J., COREMedia Systems Inc. was founded in 1992. The company develops and supports CoreDirect, the most widely used technology in America for the planning, purchasing and analysis of direct-response television commercials.
CONTACT: Glenn DeKraker, CEO, COREMedia Systems Inc.: 973-276-0882, or Steve Ellwanger, Press Counsel Group: 203-856-8303.
Corporate website: www.coremedia-systems.com