COREMedia-Systems Enhances CoreDirect – Releases Version 5
Next generation report writer included in release of CoreDirect 5
FAIRFIELD, NJ, February 27, 2006— COREMedia Systems Inc., the leading provider of direct-response management and analysis software and services, announced its release of CoreDirect 5, a major upgrade to its popular direct response analysis system. The key feature of the release is a comprehensive new reporting system, CoreCreator, the culmination of a multi-year development effort.
CoreCreator is an advanced report and presentation creation tool that goes beyond standard columnar reports to enable clients to design customized weekly/cume and cross-tab reports, pivot tables and interactive graphs. It also makes more data available for reporting and presentations, including estimated, post book, and overnight ratings, which can be easily merged with schedules and results reports. Invoices, traffic information, zip/area and Customer ID tracking are also available for reporting. CoreCreator is easy to use. The user can name and save reports with their filter set, copy reports, define report batches, and more.
“CoreCreator, is the capstone of four generations of report writer development by CORE, said Carl Langrock, CORE’s President, “Two of our design goals were to reduce or eliminate the need for manually generated spreadsheets, which drive auditors crazy, and fully enable our clients to build highly customized and compelling presentations.”
Other new features in CoreDirect 5 include an option to import spot verification data from Teletrax, the ability to display multiple response codes while reviewing individual spot airings, and the addition of a search engine to the CoreDirect Help system.
CoreDirect 5, including CoreReporter, will be installed at all client sites by the end of second quarter 2006.
Based in Fairfield, N.J., COREMedia Systems Inc. was founded in 1992. The company develops and supports CoreDirect, the most widely used technology in America for the planning, purchasing and analysis of direct-response television commercials.
CONTACT: Glenn DeKraker, CEO, COREMedia Systems Inc.: 973-276-0882, or Steve Ellwanger, Press Counsel Group: 203-856-8303.
Corporate website: www.coremedia-systems.com