CoreMedia Systems and TNS Media Intelligence Launch New Competitive Analysis System
Software Aligns Competitive Media Schedules With Internal Campaigns
Fairfield, NJ, February 28, 2007— CoreMedia Systems Inc. today announced the launch of Ignite Competitive, a system that uses competitive data from TNS Media Intelligence to streamline the process of analyzing competitive advertising campaigns.
The Ignite Competitive software downloads competitive advertising schedules, spot by spot, with hyperlinks to the video from each commercial, within 48 hours of airing. Competitive schedules are then aligned with internal campaigns to enable advertising agencies to quickly develop competitive strategies and adjust their own data while a campaign is airing.
Initially, the new service will process schedules from the national cable networks. Other broadcast, interactive and print media will be added, over time, from the TNS Media Intelligence database of more than 2.2 million brands across 20 media.
The Ignite Competitive software is licensed directly from COREMedia Systems. Data access is licensed from TNS Media Intelligence.
Founded in 1992, CoreMedia Systems Inc. is the developer of CoreDirect, the most widely used technology in America for the planning, buying and ROI analysis of direct-response TV commercials.
“Ignite Competitive leverages our CoreDirect technology, enabling agency broadcast and account people to track their competitors’ campaigns as quickly and easily as they track their own,” said Glenn DeKraker, Chief Executive Officer of CoreMedia Systems Inc. “Agencies and their clients want to understand the effect of competitive advertising on the effectiveness of their own campaigns. Ignite Competitive gives our clients the opportunity to view competitive schedules and creative execution while their own campaigns are still on the air.”
Ignite Competitive uses an agency’s own dayparts and costs to analyze competitive schedules and ad expenditure. Using Ignite Competitive in conjunction with CoreDirect or as a stand-alone system, agencies can:
• Compare competitive media against their own clients’ schedules at a glance
• Match competitive schedules with their own dayparts and spot costs
• Track their competitors’ effect on return-on-investment
• Select competing brands from a library of more than 2.2 million
• See when and where competitors’ campaigns are breaking
• Make mid-flight adjustments for maximum effectiveness
• Build a historical database of competitive tendencies
• Distribute a Web-based analytics dashboard with charts, graphs and direct access to streaming video.
Said DeKraker, “Ignite Competitive reinforces the heads-up analytics that are the hallmark of every COREMedia product. One glance at the screen provides everything that is needed to compare and contrast schedules, including clearances, costs and creative. This gives our clients a complete understanding of their competitors’ media plan execution.”
About CoreMedia Systems
Based in Fairfield, NJ, CoreMedia Systems is the leading developer of ROI analytics software for media buying. Clients of CoreMedia Systems include Carat Fusion, GSD&M, MindShare, OMD and StarcomMediaVest Group.
About TNS Media Intelligence
TNS Media Intelligence is the leading provider of strategic advertising intelligence to advertising agencies, advertisers and media properties. The company’s tracking technologies collect advertising expenditure and occurrence data, as well as select creative executions, for more than 2.2 million brands across 20 media.
Based in Fairfield, N.J., COREMedia Systems Inc. was founded in 1992. The company develops and supports CoreDirect, the most widely used technology in America for the planning, purchasing and analysis of direct-response television commercials.
CONTACT: Glenn DeKraker, CEO, COREMedia Systems Inc.: 973-276-0882, or Steve Ellwanger, Press Counsel Group: 203-856-8303.
Corporate website: www.coremedia-systems.com