CoreMedia Systems and DG FastChannel Partner to Bring Electronic Trafficking to DRTV Agencies
Joint Development Project Links CoreDirect with SpotCentral
Fairfield, NJ, April 6, 2010— DG FastChannel (www.dgfastchannel.com) and CoreMedia Systems, Inc. (www.coremedia-systems.com) announced today that they have partnered to deliver industry-first electronic trafficking processes to the direct response TV commercial segment by the second quarter of 2010.
The partnership will link DG FastChannel’s SpotCentral™ solution, a web-based order entry and digital asset management system, with CoreMedia’s CoreDirect, the industry’s most widely used direct response media management software. As a result CoreDirect users will be able to send distribution orders and traffic instructions digitally to SpotCentral without leaving the CoreDirect system.
Once the creative and traffic instructions are received by a television station via SpotCentral, proof-of-delivery (POD) is automatically posted back to CoreDirect’s traffic system. The process outdates manual order and traffic entry by fax or email, and creates a greener and more secure way to distribute direct response advertisements to broadcast stations.
“DG FastChannel has built a better way to service the direct response industry by providing this full-service solution,” said Neil Nguyen, President and COO, DG FastChannel. “We saw an opportunity to expand on the popularity of electronic, file-based spot delivery and extended it to the direct response market through our project with CoreMedia, effectively changing the way the industry does business.”
Glenn DeKraker, CEO, CoreMedia said, “The synergies created by pairing CoreDirect with DG FastChannel’s SpotCentral will streamline the traffic processes at a time where productivity is a key metric for our clients. This relationship is an extension of Core’s open philosophy of integrating with the data and systems our clients need.”
According to Ron Pruett, CEO of Mercury Media , the largest independent direct response media agency in the U.S. and client of both DG FastChannel and CoreMedia, the partnership “provides the direct response industry with the first integrated and automated proof-of-delivery process, and in turn, real-time media tracking and analysis. Mercury Media realizes the efficiency of a streamlined traffic entry solution and is eager to enjoy the benefits of this project.”
About DG FastChannel
DG FastChannel provides innovative, technology-based solutions to help advertisers and agencies work faster, smarter and more competitively. DG FastChannel delivers the standard in digital media services to the advertising, broadcast and publishing industries. Through its Unicast and Springbox operating units, DG FastChannel is a leading Internet marketing technology company offering online marketing and advertising solutions through a powerful combination of proprietary visualization technology, and a premium rich media advertising platform for the creation, delivery and reporting of premium rich media.
About CoreMedia Systems
Based in Fairfield, N.J., COREMedia Systems Inc. was founded in 1992. The company develops and supports CoreDirect, the most widely used technology in America for the planning, purchasing and analysis of direct-response television commercials.
CONTACT: Glenn DeKraker, CEO, COREMedia Systems Inc.: 973-276-0882, or Steve Ellwanger, Press Counsel Group: 203-856-8303.
Corporate website: www.coremedia-systems.com