CoreMedia Streamlines Integration

CoreMedia Streamlines Integration of CoreDirect into Advantage

Strategic alliance boosts agency productivity

Fairfield, NJ, September 21, 2009— In a continuing effort to streamline integration solutions with agency management system partners, CoreMedia announces the release of a major enhancement to its existing interface, seamlessly linking CoreDirect’s media buying data into the Advantage integrated agency management system.

With this new feature, clients of both CoreMedia and Advantage have a simple and efficient solution for integrating CoreDirect direct response media buys with their Advantage agency management enterprise system.

Through this new feature, CoreDirect’s buy information is migrated into Advantage where users can view orders and invoices through a visual interface, and make adjustments prior to final acceptance into Advantage. This level of integration resolves problems typically experienced when media is simply “imported” into an agency management system via a text file. Communications are simplified and controls are in place to ensure accuracy; communication between departments is simplified; and the time it takes to process media buys and related invoices is dramatically improved.

“This joint development is a huge improvement over the file import process we had in the past and we appreciate Core’s support in developing this, said Advantage President Ellen Coulter, “Our mutual clients will see immediate benefits in the ease of financial data reconciliation, more options for client billing and management reporting, and streamlined workflow.”

About Advantage

The Advantage Software Company is the leading provider of advertising workflow automation and media buying tools for advertising agencies and in-house marketing departments. For over 30 years Advantage has led the industry with a wide range of solutions including browser-based solutions that accommodate both PC and Mac workstations. Advantage has the largest and most active Users Group in the industry. Its members play an active role in the software enhancement process and are a continuous source of innovation.

About CoreMedia Systems

Based in Fairfield, N.J., COREMedia Systems Inc. was founded in 1992. The company develops and supports CoreDirect, the most widely used technology in America for the planning, purchasing and analysis of direct-response television commercials.

CONTACT: Glenn DeKraker, CEO, COREMedia Systems Inc.: 973-276-0882, or Steve Ellwanger, Press Counsel Group: 203-856-8303.

Corporate website:

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