Agency System Veteran Jim Paull Joins

Agency System Veteran Jim Paull Joins CoreMedia Systems as President, COO.

Fairfield, NJ, December 3, 2008— Jim Paull, an advertising agency media systems specialist and marketing consultant, has joined CoreMedia Systems Inc. as President and Chief Operating Officer. CoreMedia is the country’s leading provider of direct response advertising technology.

“I am pleased to announce the appointment of Jim Paull as President and Chief Operating Officer,” said Glenn DeKraker, Founder and Chief Executive Officer of CoreMedia. “Jim brings with him a unique blend of sales and marketing, agency operations and software management experience. He is an outstanding strategic thinker with strong leadership skills, broad industry experience and a focus on client service.”

“CoreMedia’s goal is to sustain a competitive advantage for our clients by delivering leading edge response analytics and competitive insight,” said Paull.”I look forward to working with Glenn as we deliver on our leading edge promise to our clients.”

DeKraker also announced that Carl Langrock, who has been President and Chief Operating Officer of CoreMedia since 2004 has resigned to pursue other interests.

As the president and founder of Texas-based The Marketing Practice Inc., Paull has been consulting new and emerging companies in the areas of strategic planning, marketing and media planning, product definition and vertical market development. He will relocate to New Jersey to help lead the CoreMedia team.

Prior to founding The Marketing Practice Inc., Paull held several executive positions within the Media Measurement and Information Division of VNU, USA, including president of Marketing Resources, a provider of media-buying systems. He held similar posts at media planning systems provider Interactive Market Systems and media intelligence company Competitive Media Reporting. Earlier in his career, Paull founded Data Directions Inc., a provider of advertising agency management systems software that served more than 150 agencies in North America.

Paull is a graduate of Texas Tech University.

Based in Fairfield, N.J., COREMedia Systems Inc. was founded in 1992. The company develops and supports CoreDirect, the most widely used technology in America for the planning, purchasing and analysis of direct-response television commercials.

CONTACT: Glenn DeKraker, CEO, COREMedia Systems Inc.: 973-276-0882, or Steve Ellwanger, Press Counsel Group: 203-856-8303.

Corporate website:

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