Glenn DeKraker, CEO
Glenn’s leadership placed CoreMedia Systems into the Inc. 500 and on Deloitte & Touche’s list as one of the fastest growing New Jersey technology companies. His ability to attract top talent has kept Core at the forefront of the industry. Glenn has deep experience in media automation. He helped launch Marketing Resources Plus, developer of the first software system to integrate ratings and automate broadcast media buying on the PC. Today, Marketing Resources Plus, now owned by Arbitron, Inc. serves more than 1,000 advertising agencies in 49 states. His philosophy on open software standards and systems integration have resulted in partnerships with virtually every system and data supplier the DR industry depends on.
Jim Paull, President
Jim ensures that our clients meet with success. His unique blend of media software development, media research and operations experience keeps our software and services focused on current and future client needs. Before joining Core, Jim held various executive positions with VNU USA which is now The Nielsen Company, including president of media buying system provider Marketing Resources Plus, executive vice president of media planning systems provider Interactive Market Systems and senior vice president of media intelligence provider Competitive Media Reporting now owned by Kantar.
Kevin Gaffney, Vice President, Marketing and Sales
Kevin is a skilled client advocate, providing leadership for business development, new product development and workflow enhancement. He played a key role in syndicating CoreDirect while co-designing the system with A. Eicoff and Company. He drove the launch of CoreGraph and CoreMap. Before joining Core, Kevin was a media buying supervisor and account executive at Time Buying Service and was part of the successful TBS Direct startup.
David Blome, Vice President, Western Region
Dave’s consultative approach to client needs insures sustained ROI and enhanced productivity from CoreMedia Systems. He understands the need for media results and accountability in a multi-media environment and translates that into the ability of his clients to get and keep clients. Before joining Core, Dave was the Vice President of Sales for the MRP division of VNU, which is now The Nielsen Company. Under his leadership, MRP delivered media planning, buying and competitive intelligence to solutions to more than 1,000 advertising agencies throughout North America.
Lindsay A. Schaubman, Director of Client Services
Lindsay delivers on the promises our software keeps. Her team of account executives guides our clients from implementation through the entire training and long term client care experience. Every client contact is constantly monitored in a CRM database. Prior to joining Core, Lindsay helped establish the direct buying group at Chief Media in New York City.
Gabrielle Schueler, Product Manager
Gabrielle leads our product innovation effort to keep clients and vendor partners on the leading edge of direct response media technology. She brings together her unique experience as a DRTV media buyer, educator and long-standing member of CoreMedia’s Client Services team to lead the Product Management team. Prior to joining Core, Gabrielle was a DRTV media buyer for Razor & Tie Media in NYC and a teacher in the NYC school system.