CoreMedia Promotes Renaldo, Gaffney To Senior Leadership Positions

CoreMedia Promotes Renaldo, Gaffney To Senior Leadership Positions

FAIRFIELD, N.J., May 14, 2018 (GLOBE NEWSWIRE) — CoreMedia Systems, Inc. has promoted Susan Renaldo to President/COO and Kevin Gaffney to EVP, Product Strategy. The leadership changes are a reflection of the hands-on role both continue to play in the development of CoreMedia’s next generation of performance-based media management systems.

“Quietly, and mostly behind the scenes, Susan and Kevin have been spearheading a major upgrade to the way CoreMedia serves its more than 100 direct response agency and marketer clients,” said Glenn DeKraker, CoreMedia’s Chief Executive Officer.

“Without their knowledge, skills and diligence over the past few years, we would not be nearly as far along as we are in the evolution of our key service offerings. It is with equal amounts of gratitude and pleasure that I announce these promotions.”

Renaldo most recently was Chief Operating Officer at CoreMedia, which she joined in April of 2015. Her extensive career in advertising and media included high-level account management, system implementations, operations, finance and consulting positions, including stints at Talent Partners (now Extreme Reach), GroupM North America, Donovan Data Systems (now MediaOcean) and PricewaterhouseCoopers.

Gaffney is a long-time CoreMedia executive, having joined the company in 1996 to help design and implement the initial version of CoreDirect. His chief responsibilities include leading the company’s development and implementation teams to manage data systems for both offline and online media analysis, planning, buying and stewardship.

“Susan and Kevin represent the nucleus of CoreMedia’s management team for the future,” said DeKraker. “Together, they are leading CoreMedia in delivering the next generation of our product suite while also building strategic relationships to open the Core desktop to enhanced opportunities in attribution, programmatic buying, digital, analytics and other areas.”

About CoreMedia Systems: CoreMedia Systems, Inc. develops and supports CoreDirect, the industry’s most widely used direct response media management software. The system is used by more than 100 direct response agencies and marketers to plan, buy, manage, measure and optimize performance based media campaigns. For more information visit


Glenn DeKraker
CoreMedia Systems, Inc.

Return to MAIN NEWS Page