CoreMedia 20th Anniversary Charity Concert Raises
More Than $250,000 for Good Tidings Foundation
Clients, Sponsors Step Up to Support ResponseResponsibility
FAIRFIELD, NJ, May 25th, 2012—More than 1,000 clients, sponsors and guests jammed Manhattan’s Hammerstein Ballroom on May 24 for CoreMedia Systems’ 20th anniversary charity event, which raised more than $250,000 for the Good Tidings Foundation.
The centerpiece of the event, titled Response Responsibility, was a live performance by Platinum recording artist O.A.R., who were joined by warm-up DJ’s, The Knocks, to entertain an enthusiastic crowd that alternately danced and networked for more than four hours.
“We knew going in that we had set the bar quite high with our goal to raise at least $250,000 for Good Tidings Foundation”, said Glenn DeKraker, founder and CEO of CoreMedia. “Thanks to the amazing generosity of our clients, partners and other sponsors, we were able to hand a check for $256,000 to Good Tidings founder Larry Harper, and that doesn’t count the donations we received from attendees that evening and what we raised through our silent auctions. The event wildly exceeded our expectations.” To read coverage of the event by MediaPost, click here. To view photos from the event, please visit us on Facebook.
Good Tidings Foundation has long been a recipient of financial support from CoreMedia. In a recent project, they teamed up with PitCCh In, the charitable organization of New York Yankees pitching ace CC Sabathia, to renovate the baseball field at Vallejo High School in California, Sabathia’s alma mater.
Kerri Walsh, the two-time Olympic volleyball gold medalist, along with her charity, Chase the Stars Foundation, will use a portion of the funds raised from CoreMedia’s 20th Anniversary event to build a sand pit volleyball court after she returns from the Olympic Games this Fall.”
Among the events sponsors were: A. Eicoff & Company, Active International, Bullpen Integrated Marketing, Chief Media, Comcast Ad Delivery, Comcast Spotlight, Dial 800, Direct Avenue, DIRECTV, Discovery Network, DISH Media Sales, Google, Gotham Direct, GSD&M/Idea City, Halogen Response Media, Horizon Media, Icon International, Icon Media Direct, Inter/Media Advertising, Kantar Media, Koeppel Direct, Marketsmith, MBMG, Media Design Group, Media Monitors, Nielsen, OMG Direct, Quigley Simpson, SQAD, Time Warner, Zenith Direct and Zephyr Direct.
CoreMedia Systems, Inc. develops and supports CoreDirect, the industry’s most widely used direct response media management software. The system is used by more than 100 direct response agencies and marketers to plan, buy, manage, measure and optimize direct response media campaigns. Corporate Web site: https://www.coremedia-systems.com.
Steve Ellwanger, Press Counsel Group: 203-856-8303, firstname.lastname@example.org