Now you can track your competitor’s DRTV campaign as easily as you track your own.
With CoreCompetitive™ analysis software you can immediately see the effect that competing ad schedules and airings have on your marketing performance – overnight. Kantar Media-BVS provides the data on the brands you want to track, and CoreDirect does the rest.
CoreDirect downloads competing ad schedules within 48 hours of airing and aligns the competitive airings against your buy. Track and analyze rival schedules while you’re on air and see how their share of voice is affecting your ad spots’ response rates. You can also check competitive spot separation and monitor station compliance.