Media Monitors Partners With CoreMedia To Integrate Spot Data With Direct-Response Ad Tracking Software
MEDIA MONITORS and COREMEDIA SYSTEMS, INC. have partnered to integrate MEDIA MONITORS data on where and when spots are running on radio with COREMEDIA’s CoreDirect response tracking software for agencies and advertisers.
“Our specific monitoring of direct response spots on radio brings tremendous additional value to the medium and to agencies,” said MEDIA MONITORS President/CEO PHILIPPE GENERALI. “By using MEDIA MONITORS integrated services with COREMEDIA software, direct response agencies now have the ability to book it and track it. We capture airings data from 1,543 radio stations across 88 markets directly from MEDIA MONITORS into CoreDirect for near real time attribution.”
“Our partnership with MEDIA MONITORS underscores our commitment to making the buying and tracking of all media as efficient as possible for our clients, so they can optimize their performance media schedules in a timely manner,” added COREMEDIA CEO GLENN DEKRAKER.