DirecTV’s direct response advertisers and agencies will now have a easy time getting and analyzing ratings and demographic information.

Agency systems provider CoreMedia System has begun integration of Nielsen TV ratings for DirecTV into Core systems. Previously data had to be manually inserted.

Core is a major provider of media management systems for DirecTV advertisers and direct-response agencies. It is used by more than 100 direct-response agencies and marketers to plan, buy, manage, measure and optimize direct response media campaigns.

Amy Leifer, vice president of advertising sales, DirecTV, said by using CoreDirect, “agencies will be able to more easily analyze DirecTV’s market performance so they can better manage their return on investment.”

The companies say the move will provide more accurate performance data for the satcaster’s 11 cable network “clusters,” which focus on particular genre, including precise quarter-hour data.

“Our clients will now be able to reference DirecTV’s ratings data during the planning, in-flight and post analysis stages of DRTV advertising campaigns,” said Glenn DeKraker, CoreMedia Systems CEO.

To Needy Families Via Morristown Neighborhood House

Fairfield, NJ, November 17, 2011—CoreMedia Systems, Inc. and GE Aviation will provide Thanksgiving turkeys to needy families in conjunction with the Morristown Neighborhood House.

On Monday, November 21, 2011 at 12:00 Noon employees from GE Aviation and CoreMedia Systems will deliver more than 250 frozen turkeys and trimmings to the Morristown Neighborhood House, located at 12 Flagler Street, for distribution to Families in need.

“All of us at CoreMedia Systems appreciate the opportunity to participate,” said Glenn DeKraker, Core’s CEO. “as a New Jersey-based company this is a way for us to give back.”

“We are pleased to have this opportunity to work with local businesses on this important project that we know will truly make a difference for those in our communities,” said David Walker, Executive Director at Morristown Neighborhood House.

“There is a great need for food to share with residents who are experiencing difficulty feeding their families during these challenging economic times,” said Steven Neblett, Assistant Executive Director at Morristown Neighborhood House. “The generous donations will go a long way in helping to make the Thanksgiving holiday brighter for so many.”

Update!

Employees of  CoreMedia Systems and GE Aviation helped the Neighborhood House provide a nice Thanksgiving meal to almost 300 hard working (but low income) families.

To read more, please see our story posted in both the Daily Record and MorristownGreen.com.

About CoreMedia

CoreMedia Systems, Inc. develops and supports CoreDirect, the most widely used software for direct response advertising agencies. The system is used by more than 100 direct response agencies and marketers to plan, buy, manage, measure and optimize direct response media campaigns.  For more information visit our web site at www.coremedia-systems.com or contact Jim Paull 973-276-0882, ext. 316 or jpaull@coremedia-systems.com.

About GE Aviation

“We provide electromechanical motion control subsystems for civil and military applications, with product offerings including control electronics, motors, high power mechanical transmissions and actuators.”

About Morristown Neighborhood House

Morristown Neighborhood House was founded in 1898 as a settlement house that helped Italian immigrants in becoming acclimated to a new culture. Our core mission; helping new immigrants, helping families who are confronting economic challenges and fostering cross cultural acceptance; has remained the same. We currently run programs in five cities and seven locations in Morris County. Through programs in Morristown, Dover, Randolph, Denville and Frelinghuysen Middle School, on an average day over 1,500 children and youth receive services from Neighborhood House. For more information, please visit our website www.neighborhood-house.org or contact David Walker, Executive Director, at (973)538-1229 ext. 26 or walkerd@neighborhood-house.org.

CoreDirect integrates long formmedia buy information to the Wide Orbit platform allowing users to electronically place buys and receive post logs.

Return to Partners Page

CoreDirect accepts station invoices electronically from Spotdata.

Return to Partners Page

CoreMedia is a third party re-processor of Nielsen ratings. We also intregrate with Keeping Trac, which allows users to move media buy information from CoreDirect into the Keeping Trac platform and return verified spots with ratings.

Return to Partners Page

CoreDirect integrates BIA/Kelsey station information to the most up-to-date view of the Television market place. Call letters, address, ownership and affiliation data are all automatically updated.

Return to Partners Page

CoreDirect accepts the Teletrax verification data feed allowing users  to see cleared media.

Return to Partners Page

The Strata / CoreDirect integration allows users to move media buys from the Strata platform to CoreDirect electronically. Accounting information can also be transferred from CoreDirect to Strata.

Return to Partners Page

CoreDirect accepts station invoices electronically from Spotdata.

Return to Partners Page

CThe CoreDirect Microsoft Navic integration integrates cleared media from the Navic system into CoreDirect electronically.

Return to Partners Page