OMD Signs Eight Year Deal for CoreDirect Buy Management and Analytics Software
FAIRFIELD, NJ, April 15, 2005—
COREMedia Systems Inc., the leading provider of direct-response software tools and services in North America, announced today that it has entered into an eight year technology contract with media buying and planning specialist OMD USA.
“Tools for response analytics continue to play a leading role in business
acquisition and retention for direct agencies,” said Glenn DeKraker, CEO of
COREMedia Systems, Inc.,” Features like customer ID tracking, geographic call
mapping, the depth of our vanity number sourcing, and the instant on-screen analytics are
unique to CoreDirect. “We're more than thrilled with OMD's commitment. They have
been a COREMedia client for more than four years. These types of long-term
relationships allow us to continually improve and provide the best syndicated buying,
stewardship and analytic tools for our clients."
"Deploying the CORE technology is a key component for us,” said Page
Thompson, CEO, OMD North America. “CORE continually improves and enhances their
products, allowing us to provide our clients with the functionality, analytics and service
that they have come to expect. Expanding our long-term relationship will help us
advance our technical edge."
Based in Fairfield, N.J., COREMedia Systems Inc.
was founded in 1992. The company develops and
supports CoreDirect, the most widely used technology
in America for the planning, purchasing and analysis
of direct-response television commercials.
CONTACT:Glenn DeKraker, CEO, COREMedia Systems Inc.: 973-276-0882,
or Steve Ellwanger, Press Counsel Group: 203-856-8303.
