CoreMap Geo-demographic response analysis
module for CoreDirect
Add CoreMap to CoreDirect, and geographically analyze
your campaign’s success.
Using the zip code or area code of the caller, CoreMap can
instantly show that caller’s location. Calls can be
shown in your choice of color-shaded regions or pin points
by zip code.
With just a few clicks you can display results by state,
county, or DMA. For example, use geographical results to
track National Cable airings to locate "hot spots"
in a county. You can look at “non response”
areas to highlight local clearance issues.
Hot Spots
Immediately find “hot spots” of high response
levels while the campaign is airing.
Identify Opportunities Quickly
drill down to view responses at the DMA level. Great
tool to identify opportunities to supplement your national
buy with local cable or spot in high performing counties
and zip codes.
Plot response rates Plot
response rates against any number of variables (age,
income, etc.) against any geographic area (total U.S.,
state, county, zip, DMA, etc.)
Viewing responses Viewing
responses at the city level is useful for DR advertisers
that have retail locations.
