Developed and used by media professionals,
CoreDirect serves more than 100 clients in North America.
Eight out of ten DR agencies and marketers that use syndicated
analysis software depend on CoreDirect.
Customize
this window to track any local or outside data - number
of male or female callers, age, upsell numbers and percent,
and credit card orders.
CoreDirect blends your media buy with ratings, verification
data and sales results to instantly analyze performance and
ROI. It delivers results from short form, long form, lead
generation, orders, upsell and per-inquiry.
Our software effortlessly connects with every major data
source that DR shops use, including ratings, broadcast verification,
and competitive intelligence along with call center and fulfillment
results. Spot airings are electronically sourced and analysis
reports are completely automatic.
CoreDirect complements your current workflow and the systems
you use now. It talks to your other systems including media
buying and accounting and traffic, eliminating duplicate data
entry and speeding results.
CoreDirect evaporates paperwork. It manages all media insertions,
station traffic, dub house, telemarketing and commercial verification
information. You’ll never again have to look through
piles of paper to find a confirmation date or phone number.
In
a single window you see original spots and dollars booked,
cleared spots and dollars, plus cost per order, and more.
View buyline and response for every station and week you
select. Response data are electronically sourced - from
telemarketers, fulfillment houses and verification services.
Client presentations and custom reports for your most challenging
client are easy with built-in graphics and a highly flexible
report writer, with the added convenience of exports to Excel®
Word® and PowerPoint®.
Interactive mapping software and zip code/area code data
from our optional CoreMap module quickly highlights geographical
opportunities. With a few clicks you can drill down to locate
callers by county, DMA, Area Code, Zip, and more.
Getting started is easy. Our support professionals are with
you every step of the way – from setup and training
to ongoing client care. Our staff is smart, responsive, and
deeply experienced with more than 200 years of person-experience
in direct response.
