CoreBuy TV/Radio Pre-buy estimating and spot
allocation system
If you are satisfied with your current buying system,
keep it and bring your schedules directly into CoreDirect.
If you need a buying system CoreBuy is an optional
add-in to CoreDirect.
Analyze and buy
spot, cable, syndication and network broadcast. Buyer
estimating and research software includes trending,
competitive trending, weekly/dominant programming,
lead-in and lead-out, rotational, break positioning,
and quarter-hour analysis for estimating and allocation.
CoreBuy is tightly integrated
with CoreDirect’s event-driven design
for personalized control of your desktop. Smooth,
familiar workflow keeps master files, research, estimates,
allocation and goals in easily accessible windows
on your desktop.
The entire buying process has a smooth, natural flow
– trend and research station line-ups, estimate
final ratings, allocate daily or weekly schedules
and send your order via automatic fax or e-mail.
Session
A single window for all media – sort, filter,
edit, add and research
Allocation
Toggle directly to the spot allocation window
to
view hiatus periods and summary options
CoreBuy Features
Research buys using
up to 8 demos and 8 sweeps
Goals can be maintained
by market, by week, by daypart
View Lead In/Lead Out
programming, quarter hour detail, daily ratings…
in one window
